Choosing a contract research organization (CRO) is one of the most important steps in a dietary supplement research and development plan.
Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.
Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.
Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:
Choosing a contract research organization (CRO) can be a daunting task. The primary concern of each of our clients, whether they be from the pharmaceutical, natural health product, or functional food industries, is getting their product to market on time and on budget. But what do each of our clients look for when choosing a CRO?
Nutrasource has had its fair share of clients facing research and development challenges. In today's post the NDI team focuses on the five most common R&D challenges when it comes to the health product development. The team also offers advice on how to survive (and thrive) when faced with these challenges.
Nutrasource is a research and development service provider to the health products industry. We review hundreds of products per year from pharmaceuticals to foods and everything in between.
As the nutraceutical and functional food industry continues to grow at a rapid pace, the research and science behind products in the market can become the key differentiating factor for today’s educated consumer. As a result, contract research organizations such as Nutrasource Diagnostics Inc. (NDI) are becoming a necessary partner for companies within or looking to enter the industry. As companies realize the value in supporting their business practises through sound science, and find it advantageous to have support through the ever changing regulatory requirements associated with natural health products, contract research organizations (CRO) will continue to be in demand.