When Congress passed the Dietary Supplement Health and Education Act in 1994, dietary supplements were placed in a unique marketing position. Unlike prescription drugs, which must be rigorously tested to prove both safety and efficacy before they are approved by the Food and Drug Administration (FDA) for commercial release, dietary supplements can go to market immediately. The FDA monitors the “claim” to ensure there is no implied cure wording and the Federal Trade Commission (FTC) assesses the truthfulness of the label claim only if there is a complaint.
The FDA's New Dietary Ingredient (NDI) draft guidance, released this past August, continues to shake up the supplement industry. Companies are struggling to understand what the new guidelines mean and exactly how the changes will impact their product lines once implemented.
There is more than one successful pathway to market. Understanding the regulatory nuances of each, and developing a solid product plan in advance, is essential for staying on time, on budget and keeping consistent with your brand strategy.
As the global voice of probiotics, the International Probiotics Association (IPA) has been working jointly with industry, government and academia to advance probiotic technology, research and product development.
Choosing a contract research organization (CRO) is one of the most important steps in a dietary supplement research and development plan.
Last month, industry experts in the joint and bone health sector gathered for an online event focused on the state of the market, the need for innovation and the future of joint and bone health products.
In the second part of our Ingredient Claims Confusion webinar recap (see Part 1 here), we highlight top tips for creating safe and effective new products from Greg Horn, President of Speciality Nutrition Group Inc.
Recently, we co-sponsored a webinar, Ingredient Claims Confusion, hosted by New Hope Network and Engredea. Two industry experts—Risa Schulman, President of Tap~Root, and Greg Horn, President of Specialty Nutrition Group Inc.—had the opportunity to share their insights on best practices for claims substantiation and product development to cultivate consumer trust.
In the evolving world of nutrition, there’s always something new to take note of – novel ingredients, innovative dosage forms, fresh approaches to product packaging.
Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.
Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.
Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement: