Nutrasource Blog

Setting Higher Quality Standards for Labeling Claims

Posted by Rodney Butt, M.Sc., MBA on Wed, Feb 15, 2017

When Congress passed the Dietary Supplement Health and Education Act in 1994, dietary supplements were placed in a unique marketing position. Unlike prescription drugs, which must be rigorously tested to prove both safety and efficacy before they are approved by the Food and Drug Administration (FDA) for commercial release, dietary supplements can go to market immediately. The FDA monitors the “claim” to ensure there is no implied cure wording and the Federal Trade Commission (FTC) assesses the truthfulness of the label claim only if there is a complaint.

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Tags: Product Testing, Product Marketing, Natural Health Products, Dietary Supplements, Nutrasource, Health Claims

How will the NDI draft guidance shape the supplement industry?

Posted by Jennifer Andrews, M.Sc. on Thu, Nov 10, 2016

The FDA's New Dietary Ingredient (NDI) draft guidance, released this past August, continues to shake up the supplement industry. Companies are struggling to understand what the new guidelines mean and exactly how the changes will impact their product lines once implemented.

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Tags: Dietary Supplements, Regulatory

Compliance, Claims & Clinical Trials: Understanding the Keys to a Successful Product Plan

Posted by Jennifer Andrews, M.Sc. on Mon, Oct 24, 2016

There is more than one successful pathway to market. Understanding the regulatory nuances of each, and developing a solid product plan in advance, is essential for staying on time, on budget and keeping consistent with your brand strategy.

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Tags: Dietary Supplements, Clinical Research, Health Claims

The future of probiotics is bright - Q&A with International Probiotics Association's George Paraskevakos

Posted by Jennifer Andrews, M.Sc. on Tue, Sep 13, 2016

As the global voice of probiotics, the International Probiotics Association (IPA) has been working jointly with industry, government and academia to advance probiotic technology, research and product development.

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Tags: Dietary Supplements, Events, Probiotics

What to look for in a dietary supplement CRO

Posted by Jennifer Andrews, M.Sc. on Wed, Aug 31, 2016

Choosing a contract research organization (CRO) is one of the most important steps in a dietary supplement research and development plan.

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Tags: Dietary Supplements, Contract Research Organization, Clinical Research, Regulatory

Innovation strategies to reinvigorate the bone and joint health market

Posted by Chiarina Crawford on Tue, Aug 02, 2016

Last month, industry experts in the joint and bone health sector gathered for an online event focused on the state of the market, the need for innovation and the future of joint and bone health products.

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Tags: Dietary Supplements, Regulatory, Product Positioning

Clearing up ingredient claims confusion: Part 2

Posted by Chiarina Crawford on Thu, Jul 21, 2016

In the second part of our Ingredient Claims Confusion webinar recap (see Part 1 here), we highlight top tips for creating safe and effective new products from Greg Horn, President of Speciality Nutrition Group Inc.

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Tags: Product Marketing, Dietary Supplements, Health Claims, Regulatory

Clearing up ingredient claims confusion: Part 1

Posted by Chiarina Crawford on Thu, Jul 14, 2016

Recently, we co-sponsored a webinar, Ingredient Claims Confusion, hosted by New Hope Network and Engredea. Two industry experts—Risa Schulman, President of Tap~Root, and Greg Horn, President of Specialty Nutrition Group Inc.—had the opportunity to share their insights on best practices for claims substantiation and product development to cultivate consumer trust.

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Tags: Product Marketing, Dietary Supplements, Health Claims, Regulatory

Top "super" fruits, greens and foods to watch in 2016

Posted by Chiarina Crawford on Thu, Jun 23, 2016

In the evolving world of nutrition, there’s always something new to take note of – novel ingredients, innovative dosage forms, fresh approaches to product packaging.

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Tags: Natural Health Products, Dietary Supplements, Product Trends, Foods

5 essential tips for substantiating dietary supplement claims [NEW E-BOOK]

Posted by Jennifer Andrews, M.Sc. on Mon, Jun 13, 2016

Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.

Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.

Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:

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Tags: Product Marketing, Dietary Supplements, Contract Research Organization, Clinical Research, Health Claims, Regulatory, Concept to Claim, Product Positioning