Nutrasource Blog

5 essential tips for substantiating dietary supplement claims [NEW E-BOOK]

Posted by Jennifer Andrews, M.Sc. on Mon, Jun 13, 2016

Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.

Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.

Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:

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Tags: Product Marketing, Dietary Supplements, Contract Research Organization, Clinical Research, Health Claims, Regulatory, Concept to Claim, Product Positioning

Is the dietary supplement market declining?

Posted by Jennifer Andrews, M.Sc. on Tue, May 10, 2016

Last fall, we paired up with New Hope Network to host a webinar on the changing dietary supplement market.  Industry experts weighed in on the ups and downs of the industry, the impact of negative media attention and the problem of “choice fatigue” among consumers.

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Tags: Product Marketing, Dietary Supplements, Product Trends

A new look at designing and evaluating clinical research for omega-3s

Posted by Dr. Carolina Bonilla, MD/PhD on Tue, Mar 29, 2016

In the latest post of our Physician's Insights blog series, Dr. Carolina Bonilla, MD/PhD, discusses new approaches to omega-3 clinical research to help avoid conflicting results .

For more than 30 years, the value of omega-3 polyunsaturated fatty acids (PUFAs) in human health has been discussed in the medical literature. Numerous research studies have been conducted since then demonstrating the beneficial properties of omega-3s in preventing diseases, especially cardiovascular disease.

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Tags: Dietary Supplements, Omega-3s, Clinical Research

Hot product categories spotted at Engredea/Expo West

Posted by Jennifer Andrews, M.Sc. on Thu, Mar 24, 2016

It's hard to believe Engredea/Natural Products Expo West has already come and gone. The show was a hit again this year (no surprises there!) as brands from around the world showed off their newest, most innovative foods and health products.

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Tags: Product Testing, Dietary Supplements, Omega-3s, Clinical Research, Health Claims, Events, Product Trends, Foods, IGEN

Taking an integrated clinical and regulatory approach for the prebiotic/probiotic market

Posted by Jennifer Andrews, M.Sc. on Wed, Jan 27, 2016

Prebiotics and probiotics aren't going anywhere.  In fact, this emerging market has become so popular in recent years that there are now two major events dedicated solely to prebiotics/probiotics.

Our clinical team will be attending Probiota Global (Amsterdam, Feb 2-4, 2016) and Probiota Americas (Chicago, May 31-June 2, 2016) to share knowledge, explore new opportunities and network within this exciting area of health research.

As we gear up for next week's conference, we take a look at one of the most challenging aspects of the research and development (R&D) process for companies looking to bring prebiotics/probiotics to market.

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Tags: Natural Health Products, Dietary Supplements, Clinical Research, Pharmaceuticals, Regulatory, Foods

Why the days of cookie-cutter testing methods for supplements are over

Posted by William Rowe on Mon, Jan 25, 2016

Today's piece is a special guest post by William Rowe, President and CEO of Nutrasource, in response to the CBC's retraction of the Marketplace broadcast on supplements.

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Tags: Product Testing, Natural Health Products, Dietary Supplements

CBC cites inaccurate lab testing results as reason for Marketplace supplement report retraction

Posted by Jennifer Andrews, M.Sc. on Thu, Jan 21, 2016

Last November, CBC's TV program Marketplace aired a special report on vitamins and other supplements.  The broadcast reported that popular brands of protein powders and vitamin C were not living up to their label claims.

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Tags: Product Testing, Natural Health Products, Dietary Supplements, IFOS

New Dietary Ingredient (NDI) notifications remain a hot-button issue for dietary supplement industry

Posted by Jennifer Andrews, M.Sc. on Mon, Jan 18, 2016

Manufacturers bringing new substances to the U.S. market must notify the Food and Drug Administration (FDA) 75 days in advance.  The requirement, known as New Dietary Ingredient (NDI) notifications, was well-intentioned at the time it was implemented in 1994 but remains a source of debate and confusion for the dietary supplement industry.

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Tags: Dietary Supplements, Regulatory, Foods, GRAS Associates

Discover the optimal regulatory pathway for your omega-3 product at GOED Exchange 2016

Posted by Jennifer Andrews, M.Sc. on Tue, Jan 12, 2016

Omega-3s are one of the most studied and widely available natural products. Why aren't there more prescription omega-3s on the market?

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Tags: Dietary Supplements, Omega-3s, Pharmaceuticals, Regulatory

Clinical research 101: What you need to know about phase I, II, III and IV clinical studies

Posted by Joshua Baisley, BSc on Thu, Dec 03, 2015

Study designs need to support the final claims including marketing claims.  Risk management is a key aspect of formulating a robust clinical development program and may include proof of concept studies such as dose ranging or multiple dose studies and pilot studies, prior to engaging in pivotal clinical studies to determine evidence of effect and variability around changes resulting from supplementation with the investigational product.

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Tags: Natural Health Products, Dietary Supplements, Clinical Research