Recently, we co-sponsored a webinar, Ingredient Claims Confusion, hosted by New Hope Network and Engredea. Two industry experts—Risa Schulman, President of Tap~Root, and Greg Horn, President of Specialty Nutrition Group Inc.—had the opportunity to share their insights on best practices for claims substantiation and product development to cultivate consumer trust.
Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.
Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.
Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:
Prebiotics and probiotics aren't going anywhere. In fact, this emerging market has become so popular in recent years that there are now two major events dedicated solely to prebiotics/probiotics.
Our clinical team will be attending Probiota Global (Amsterdam, Feb 2-4, 2016) and Probiota Americas (Chicago, May 31-June 2, 2016) to share knowledge, explore new opportunities and network within this exciting area of health research.
As we gear up for next week's conference, we take a look at one of the most challenging aspects of the research and development (R&D) process for companies looking to bring prebiotics/probiotics to market.
Today's piece is a special guest post by William Rowe, President and CEO of Nutrasource, in response to the CBC's retraction of the Marketplace broadcast on supplements.
Last November, CBC's TV program Marketplace aired a special report on vitamins and other supplements. The broadcast reported that popular brands of protein powders and vitamin C were not living up to their label claims.
Manufacturers bringing new substances to the U.S. market must notify the Food and Drug Administration (FDA) 75 days in advance. The requirement, known as New Dietary Ingredient (NDI) notifications, was well-intentioned at the time it was implemented in 1994 but remains a source of debate and confusion for the dietary supplement industry.
Omega-3s are one of the most studied and widely available natural products. Why aren't there more prescription omega-3s on the market?
Study designs need to support the final claims including marketing claims. Risk management is a key aspect of formulating a robust clinical development program and may include proof of concept studies such as dose ranging or multiple dose studies and pilot studies, prior to engaging in pivotal clinical studies to determine evidence of effect and variability around changes resulting from supplementation with the investigational product.
There are many questions that must be asked, and consecutive steps planned, in order to successfully develop and launch a dietary supplement. These questions include:
The road from initial idea to market launch—also known as concept to claim—can be a long one with many bumps along the way. Understanding how a product and its ingredients affect human health is step one, but ultimately you will need to decide how best to position the final product in a crowded marketplace.