When Congress passed the Dietary Supplement Health and Education Act in 1994, dietary supplements were placed in a unique marketing position. Unlike prescription drugs, which must be rigorously tested to prove both safety and efficacy before they are approved by the Food and Drug Administration (FDA) for commercial release, dietary supplements can go to market immediately. The FDA monitors the “claim” to ensure there is no implied cure wording and the Federal Trade Commission (FTC) assesses the truthfulness of the label claim only if there is a complaint.
There is more than one successful pathway to market. Understanding the regulatory nuances of each, and developing a solid product plan in advance, is essential for staying on time, on budget and keeping consistent with your brand strategy.
In the second part of our Ingredient Claims Confusion webinar recap (see Part 1 here), we highlight top tips for creating safe and effective new products from Greg Horn, President of Speciality Nutrition Group Inc.
Recently, we co-sponsored a webinar, Ingredient Claims Confusion, hosted by New Hope Network and Engredea. Two industry experts—Risa Schulman, President of Tap~Root, and Greg Horn, President of Specialty Nutrition Group Inc.—had the opportunity to share their insights on best practices for claims substantiation and product development to cultivate consumer trust.
Launching a natural health product in Canada can be a tricky process. As consultants to the industry for nearly 15 years, we have helped hundreds of companies quickly and successfully introduce their products to the Canadian market.
Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.
Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.
Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:
It's hard to believe Engredea/Natural Products Expo West has already come and gone. The show was a hit again this year (no surprises there!) as brands from around the world showed off their newest, most innovative foods and health products.
This past fall, agriculture and food industry representatives gathered at the Canadian Conference on Fats and Oilseeds in Quebec City to discuss challenges facing product developers as they look to bring innovative products to market.
The road from initial idea to market launch—also known as concept to claim—can be a long one with many bumps along the way. Understanding how a product and its ingredients affect human health is step one, but ultimately you will need to decide how best to position the final product in a crowded marketplace.
Between trade shows, industry events and client meetings (not to mention the odd game of office table tennis), the regulatory specialists at Nutrasource frequently give readers a glimpse into their work life through regulatory themed blog posts.