Nutrasource Blog

Setting Higher Quality Standards for Labeling Claims

Posted by Rodney Butt, M.Sc., MBA on Wed, Feb 15, 2017

When Congress passed the Dietary Supplement Health and Education Act in 1994, dietary supplements were placed in a unique marketing position. Unlike prescription drugs, which must be rigorously tested to prove both safety and efficacy before they are approved by the Food and Drug Administration (FDA) for commercial release, dietary supplements can go to market immediately. The FDA monitors the “claim” to ensure there is no implied cure wording and the Federal Trade Commission (FTC) assesses the truthfulness of the label claim only if there is a complaint.

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Tags: Product Testing, Product Marketing, Natural Health Products, Dietary Supplements, Nutrasource, Health Claims

Compliance, Claims & Clinical Trials: Understanding the Keys to a Successful Product Plan

Posted by Jennifer Andrews, M.Sc. on Mon, Oct 24, 2016

There is more than one successful pathway to market. Understanding the regulatory nuances of each, and developing a solid product plan in advance, is essential for staying on time, on budget and keeping consistent with your brand strategy.

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Tags: Dietary Supplements, Clinical Research, Health Claims

Clearing up ingredient claims confusion: Part 2

Posted by Chiarina Crawford on Thu, Jul 21, 2016

In the second part of our Ingredient Claims Confusion webinar recap (see Part 1 here), we highlight top tips for creating safe and effective new products from Greg Horn, President of Speciality Nutrition Group Inc.

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Tags: Product Marketing, Dietary Supplements, Health Claims, Regulatory

Clearing up ingredient claims confusion: Part 1

Posted by Chiarina Crawford on Thu, Jul 14, 2016

Recently, we co-sponsored a webinar, Ingredient Claims Confusion, hosted by New Hope Network and Engredea. Two industry experts—Risa Schulman, President of Tap~Root, and Greg Horn, President of Specialty Nutrition Group Inc.—had the opportunity to share their insights on best practices for claims substantiation and product development to cultivate consumer trust.

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Tags: Product Marketing, Dietary Supplements, Health Claims, Regulatory

Ask these 6 questions before launching a natural health product in Canada

Posted by Jennifer Andrews, M.Sc. on Wed, Jul 06, 2016

Launching a natural health product in Canada can be a tricky process. As consultants to the  industry for nearly 15 years, we have helped hundreds of companies quickly and successfully introduce their products to the Canadian market.

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Tags: Natural Health Products, Clinical Research, Health Claims, Regulatory

5 essential tips for substantiating dietary supplement claims [NEW E-BOOK]

Posted by Jennifer Andrews, M.Sc. on Mon, Jun 13, 2016

Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.

Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.

Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:

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Tags: Product Marketing, Dietary Supplements, Contract Research Organization, Clinical Research, Health Claims, Regulatory, Concept to Claim, Product Positioning

Hot product categories spotted at Engredea/Expo West

Posted by Jennifer Andrews, M.Sc. on Thu, Mar 24, 2016

It's hard to believe Engredea/Natural Products Expo West has already come and gone. The show was a hit again this year (no surprises there!) as brands from around the world showed off their newest, most innovative foods and health products.

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Tags: Product Testing, Dietary Supplements, Omega-3s, Clinical Research, Health Claims, Events, Product Trends, Foods, IGEN

Roadblocks to food product innovation: Expert panel insights from 25th Canadian Conference on Fats and Oilseeds

Posted by Jennifer Andrews, M.Sc. on Wed, Jan 06, 2016

This past fall, agriculture and food industry representatives gathered at the Canadian Conference on Fats and Oilseeds in Quebec City to discuss challenges facing product developers as they look to bring innovative products to market.

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Tags: Health Claims, Regulatory, Foods

Product positioning tips for the dietary supplement industry

Posted by Jennifer Andrews, M.Sc. on Tue, Aug 25, 2015

The road from initial idea to market launch—also known as concept to claim—can be a long one with many bumps along the way.  Understanding how a product and its ingredients affect human health is step one, but ultimately you will need to decide how best to position the final product in a crowded marketplace.

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Tags: Dietary Supplements, Clinical Research, Health Claims, Regulatory, Product Positioning

Regulatory roundup: Top posts from our regulatory specialists in 2015

Posted by Jennifer Andrews, M.Sc. on Thu, May 28, 2015

Between trade shows, industry events and client meetings (not to mention the odd game of office table tennis), the regulatory specialists at Nutrasource frequently give readers a glimpse into their work life through regulatory themed blog posts.

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Tags: Natural Health Products, Dietary Supplements, Health Claims, Regulatory