Nutrasource Blog

So far, soy good: Canadian government green lights new health claim for soy foods and cholesterol lowering

Posted by Jennifer Andrews, M.Sc. on Tue, Mar 24, 2015

 

Health Canada has approved a health claim linking the consumption of protein-rich soy food to lowering cholesterol levels.  The claim is based on scientific evidence that shows consumption of at least 25 grams of soy protein per day helps reduce cholesterol, which is a risk factor for heart disease.

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Tags: Nutrasource, Health Claims, Regulatory, Foods

Natural claims, GMO ingredients and more: a few things we learned on the Engredea/Expo West education track

Posted by Katie Keene, B.Sc., Regulatory Affairs Assistant on Thu, Mar 19, 2015

Last week’s Engredea/Natural Products Expo West trade show broke attendance records this year, with over 70,000 people making the trip to Anaheim, California to check out the latest foods and health products.

Our regulatory and scientific team hit the education track to stay current on some of the industry’s hottest issues.  Read on to learn some of the key points that brands should be aware of right now – from label claims to GMO ingredients and more.

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Tags: Natural Health Products, Dietary Supplements, Health Claims, Regulatory

Use science to sell your product at Engredea/Expo West 2015

Posted by Jennifer Andrews, M.Sc. on Thu, Feb 19, 2015

We are kicking off the 2015 trade show circuit with Engredea, co-located with Natural Products Expo West (Anaheim, March 6th-8th). In advance of the show, we'd like to share our insights on one of the most talked-about marketing challenges facing natural health brands today: how companies can better use science to communicate the benefits of their product(s) for increased sales.

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Tags: Product Marketing, Natural Health Products, Health Claims, Data Management, Events

Making the most of your product’s health claims during Heart Month

Posted by Jennifer Andrews, M.Sc. on Tue, Feb 10, 2015

With Heart Month beginning this week, many natural health product brands are looking to leverage their product claims related to heart health and risk factors for cardiovascular disease.

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Tags: Product Marketing, Natural Health Products, Health Claims, Regulatory

Can your natural health product claims stand up to the FTC?

Posted by Joshua Baisley, BSc on Fri, Feb 06, 2015

By: Joshua Baisley, B.Sc., Associate Director of Clinical Trials, and Rachel Rebry, M.Sc., Associate Director of Nutrition and Nutraceutical Research

The verdict is in on one of the two high-profile dietary supplement industry cases before the courts this year.  The decision from the U.S. Court of Appeals for the D.C. Circuit upheld the Federal Trade Commission's (FTC) charges that POM Wonderful and POMx ads were deceptive.  The ads claimed that the product could treat, prevent or reduce the risk of heart disease and prostate cancer, but lacked clinical evidence to substantiate such claims.

The decision led to questions around how much clinical evidence is required to support a health claim. How is a company promoting the benefits of natural health products supposed to navigate the regulatory landscape when even the guidances are not clear?

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Tags: Product Marketing, Natural Health Products, Dietary Supplements, Clinical Research, Health Claims

Special SupplySide Omega-3 Insights feature: The potential impact of product-specific data for omega-3 sales and marketing ROI

Posted by William Rowe on Tue, Jun 10, 2014

Omega-3 fatty acids are a hot topic in the consumer health products space, and the omega-3 market is becoming increasingly competitive. Companies must find new, innovative ways to market omega-3 fatty acid products in a saturated marketplace.

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Tags: Product Marketing, Omega-3s, Clinical Research, Health Claims, Concept to Claim

The Value of Product-Specific Data for Sales and Marketing ROI: From Farm to Pharm and Everything in Between

Posted by Jennifer Andrews, M.Sc. on Mon, Mar 10, 2014

Last week at Engredea, co-located with Natural Products Expo West, our President & CEO, William Rowe, gave a lecture on how product-specific data can be used to successfully market  foods and health products while achieving return on investment (ROI).

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Tags: Product Marketing, Clinical Research, Health Claims, Concept to Claim, Events

Attending Engredea 2014? Here's a sneak peek of Will Rowe's lecture on the value of product-specific data for health product sales and marketing

Posted by Jennifer Andrews, M.Sc. on Wed, Feb 19, 2014

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Tags: William Rowe, Product Marketing, Clinical Research, Health Claims, Concept to Claim, Events

Regulatory updates: February

Posted by William Rowe on Thu, Feb 13, 2014

Our team of regulatory specialists breaks down this month’s most newsworthy updates across the food, beverage and dietary supplement industries.  

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Tags: Health Claims, Regulatory

Understanding the Concept to Claim Pathway

Posted by William Rowe on Tue, Oct 08, 2013

Nutrasource is a research and development service provider to the health products industry.  We review hundreds of products per year from pharmaceuticals to foods and everything in between. 

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Tags: Product Marketing, Contract Research Organization, Clinical Research, Health Claims, Regulatory, Concept to Claim

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