Nutrasource Blog

Innovation strategies to reinvigorate the bone and joint health market

Posted by Chiarina Crawford on Tue, Aug 02, 2016

Last month, industry experts in the joint and bone health sector gathered for an online event focused on the state of the market, the need for innovation and the future of joint and bone health products.

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Tags: Dietary Supplements, Regulatory, Product Positioning

5 essential tips for substantiating dietary supplement claims [NEW E-BOOK]

Posted by Jennifer Andrews, M.Sc. on Mon, Jun 13, 2016

Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.

Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.

Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:

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Tags: Product Marketing, Dietary Supplements, Contract Research Organization, Clinical Research, Health Claims, Regulatory, Concept to Claim, Product Positioning

Product positioning tips for the dietary supplement industry

Posted by Jennifer Andrews, M.Sc. on Tue, Aug 25, 2015

The road from initial idea to market launch—also known as concept to claim—can be a long one with many bumps along the way.  Understanding how a product and its ingredients affect human health is step one, but ultimately you will need to decide how best to position the final product in a crowded marketplace.

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Tags: Dietary Supplements, Clinical Research, Health Claims, Regulatory, Product Positioning