For consumers looking to lose weight and build lean muscle mass, the supplement options are endless. Targeting this untapped "fit" segment while standing out from the competition can be a challenge for dietary supplement companies.

Download the full workshop slides, presented by Dr. Kalman, Ph.D., R.D. and Dr. Hewlings, Ph.D., R.D. at SupplySide West, to learn:

  • Global trends and innovations in weight management and body composition

  • Evidence-backed dietary supplement ingredients for weight loss and lean muscle building

  • Formulating supplements and choosing ingredients to reach "fit" customers

Fit athlete