Nutrasource Blog

How has the probiotics market evolved over the last 12 months?

We have seen some interesting market shifts over the past 12 months. A small pull back on market growth in the US, probably fueled by a combination of education gaps at the HCP and consumer level and too many copycat products in the market. Then in APAC, that market is starting to experience exponential growth. Where in Europe we are starting to see a small comeback in the supplement market. So varying situations which are region specific, just like the regulatory environments around the globe.

At this year's SupplySide West, we had the pleasure of presenting on a topic that consistently poses challenges for the health and sports nutrition market: how to reach the sizable, but largely untapped, segment of "fit" customers looking to build lean muscle mass.

It's official: 2018 is going to be big. Our calendar is jam-packed with the year's hottest events in dietary supplements, foods, omega-3s, and probiotics.

We're always ready to help companies overcome barriers on the pathway to market. It doesn't matter if your product is new or existing, food or pharma, early or late in the product lifecycle, or at any stage of the supply chain - our team is here to help!

Schedule a meeting with us at one of the following events to learn how we can help you launch your product with confidence.

The International Probiotics Association (IPA) works with industry, government and academia to advance probiotic technology, research and product development.

Nutrasource is back again this year partnering with IPA to bring you the Probiotics Resource Center at SupplySide West 2017. Stop by the pavilion and meet up with our team and other people and companies who have an interest in the prebiotic and probiotic industry.

As the global voice of probiotics, the International Probiotics Association (IPA) has been working jointly with industry, government and academia to advance probiotic technology, research and product development.