Bringing a product to the next level can be a challenge. There are many hurdles standing in the way, whether your goal is to support a new claim or re-position your product for a new market.
We've rounded up some of the most common questions we hear from the dietary supplement industry in the hopes that our answers will help you overcome your latest product development challenge.
Tags: Product Testing & Certifications, Clinical Trials, Claims, Regulatory, Dietary Supplements/Natural Health Products
The verdict is in on one of the two high-profile dietary supplement industry cases before the courts this year. The decision from the U.S. Court of Appeals for the D.C. Circuit upheld the Federal Trade Commission's (FTC) charges that POM Wonderful and POMx ads were deceptive. The ads claimed that the product could treat, prevent or reduce the risk of heart disease and prostate cancer, but lacked clinical evidence to substantiate such claims.
The decision led to questions around how much clinical evidence is required to support a health claim. How is a company promoting the benefits of natural health products supposed to navigate the regulatory landscape when even the guidances are not clear?
Tags: Product Marketing, Clinical Trials, Claims, Dietary Supplements/Natural Health Products
Consumer interest in quality, transparency, traceability and labelling has grown substantially in the past decade. According to the Supplements/OTC/Rx (SORD) database, an ongoing market research platform launched in 2006, 44% of consumers are concerned about supplement quality.
Tags: Product Testing & Certifications, Product Marketing, Dietary Supplements/Natural Health Products
