Nutrasource Blog

The Supplement Industry Still Has a Claims Substantiation Problem. Here's How to Fix It

Posted by Douglas Kalman, Ph.D., R.D., CCRC, FACN, Vice President of Scientific Affairs on Wed, Jan 30, 2019

For the past decade, I've written and educated industry about the benefits of substantiating dietary supplement claims, from the rationale of complying with national regulatory rules to remaining ahead of the innovation curve.

But despite policing from the U.S.-FDA and FTC, and the negative media attention surrounding offending brands, the supplement industry still has a substantiation problem. There are far too many instances of companies under fire (or yet to be under fire) for unsubstantiated, misleading, or deceptive claims.

The good news is that this can be fixed with a clearer understanding of what qualifies as substantiation and how companies can benefit from making the investment in quality research. Read on to find out what you need to know.

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Tags: Concept to Claim, Product Marketing, Claims, Regulatory, Dietary Supplements/Natural Health Products

How to Form a CRO Partnership That Delivers Results

Posted by Josh Baisley, B.Sc., Director of Clinical Trials on Mon, Oct 15, 2018

The term "partnership" has become a trendy word in the contract research organization (CRO) world. While it's meant to describe a close collaborative relationship between CRO and client, too many organizations claim to be partners when in reality they are only research sites or project-based consultants.

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Tags: Clinical Trials, Concept to Claim, Regulatory

5 Essential Tips for Substantiating Dietary Supplement Claims

Posted by Jennifer Andrews, M.Sc., MBA, Marketing Director on Mon, Jun 13, 2016

Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.

Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.

Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:

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Tags: Product Marketing, Clinical Trials, Claims, Regulatory, Concept to Claim, Dietary Supplements/Natural Health Products

Start with the Product Claim When Developing a Dietary Supplement

Posted by Josh Baisley, B.Sc., Director of Clinical Trials on Thu, Nov 12, 2015

There are many questions that must be asked, and consecutive steps planned, in order to successfully develop and launch a dietary supplement.  These questions include:

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Tags: Dietary Supplements/Natural Health Products, Claims, Concept to Claim

Is Your Dietary Supplement Commercialization Plan on Target?

Posted by Josh Baisley, B.Sc., Director of Clinical Trials on Wed, Jul 22, 2015

Clinical research has become a fundamental step in the development of a dietary supplement. Nutraceutical companies are investing more in clinical research than ever before to support health and marketing claims and gain a competitive advantage in a saturated marketplace.

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Tags: Clinical Trials, Dietary Supplements/Natural Health Products, Concept to Claim, Claims, Pharmaceuticals

The 5 Key Questions to Ask Before Your Next Product Launch

Posted by Nutrasource on Thu, Jun 25, 2015

You have an exciting new product idea and are ready to take the leap and go to market. Before you start selling, however, it is important to make sure your product is the best it can be from a regulatory standpoint.

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Tags: Concept to Claim, Claims, Dietary Supplements/Natural Health Products, Regulatory

5 Questions to Ask When Navigating the Regulatory Pathway

Posted by William Rowe on Tue, Jun 04, 2013

regulatory pathway

Navigating the regulatory pathway for products remains a challenge for many companies. Regardless of product sector (pharmaceutical, food and beverage, natural health product, cosmetic), the key five questions remain the same.

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Tags: Claims, Regulatory, Concept to Claim