As a longstanding member of the Global Organization for EPA and DHA Omega-3s (GOED), Nutrasource has been partnering with the omega-3 industry since 2002 to help companies commercialize their innovations with strong supporting science.
Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.
Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.
Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:
Heading to Anaheim next week for Engredea/Natural Products Expo West? Our clinical and regulatory team will be there with bells on, ready to answer all your burning questions!
You have an exciting new product idea and are ready to take the leap and go to market. Before you start selling, however, it is important to make sure your product is the best it can be from a regulatory standpoint.
It's no secret that bringing a product to the next level can be a challenge. There are many hurdles you'll need to overcome, whether your goal is to support a new claim or re-position your product for a new market segment (read about some of these regulatory and R&D challenges here).
In today's post we've rounded up some of the most common questions we hear at industry events like Engredea and Ingredient Marketplace in the hopes that our answers will help you overcome your latest product development challenge.
Omega-3 fatty acids are a hot topic in the consumer health products space, and the omega-3 market is becoming increasingly competitive. Companies must find new, innovative ways to market omega-3 fatty acid products in a saturated marketplace.
Last week at Engredea, co-located with Natural Products Expo West, our President & CEO, William Rowe, gave a lecture on how product-specific data can be used to successfully market foods and health products while achieving return on investment (ROI).
As a contract research organization, we have helped hundreds of health product companies navigate the regulatory landscape and successfully bring their products to market.
Nutrasource is a research and development service provider to the health products industry. We review hundreds of products per year from pharmaceuticals to foods and everything in between.