Nutrasource Blog

5 essential tips for substantiating dietary supplement claims [NEW E-BOOK]

Posted by Jennifer Andrews, M.Sc. on Mon, Jun 13, 2016

Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.

Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.

Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:

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Tags: Product Marketing, Dietary Supplements, Contract Research Organization, Clinical Research, Health Claims, Regulatory, Concept to Claim, Product Positioning

Top questions to ask our regulatory and clinical team at Engredea/Expo West

Posted by Jennifer Andrews, M.Sc. on Wed, Mar 02, 2016

Heading to Anaheim next week for Engredea/Natural Products Expo West? Our clinical and regulatory team will be there with bells on, ready to answer all your burning questions!

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Tags: William Rowe, Product Testing, Clinical Research, Regulatory, Concept to Claim, Events, IGEN, GRAS Associates

Ready to launch a new food or health product? Answer these 5 questions before going to market

Posted by Jennifer Andrews, M.Sc. on Thu, Jun 25, 2015

You have an exciting new product idea and are ready to take the leap and go to market. Before you start selling, however, it is important to make sure your product is the best it can be from a regulatory standpoint.

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Tags: Product Marketing, Regulatory, Concept to Claim

You asked, we answered: top regulatory, R&D and testing questions we hear on the trade show floor

Posted by Jennifer Andrews, M.Sc. on Mon, Apr 13, 2015

It's no secret that bringing a product to the next level can be a challenge.  There are many hurdles you'll need to overcome, whether your goal is to support a new claim or re-position your product for a new market segment (read about some of these regulatory and R&D challenges here).

In today's post we've rounded up some of the most common questions we hear at industry events like Engredea and Ingredient Marketplace in the hopes that our answers will help you overcome your latest product development challenge.

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Tags: Product Testing, Regulatory, Concept to Claim, IGEN, Diteba, GRAS Associates

Special SupplySide Omega-3 Insights feature: The potential impact of product-specific data for omega-3 sales and marketing ROI

Posted by William Rowe on Tue, Jun 10, 2014

Omega-3 fatty acids are a hot topic in the consumer health products space, and the omega-3 market is becoming increasingly competitive. Companies must find new, innovative ways to market omega-3 fatty acid products in a saturated marketplace.

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Tags: Product Marketing, Omega-3s, Clinical Research, Health Claims, Concept to Claim

The Value of Product-Specific Data for Sales and Marketing ROI: From Farm to Pharm and Everything in Between

Posted by Jennifer Andrews, M.Sc. on Mon, Mar 10, 2014

Last week at Engredea, co-located with Natural Products Expo West, our President & CEO, William Rowe, gave a lecture on how product-specific data can be used to successfully market  foods and health products while achieving return on investment (ROI).

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Tags: Product Marketing, Clinical Research, Health Claims, Concept to Claim, Events

Attending Engredea 2014? Here's a sneak peek of Will Rowe's lecture on the value of product-specific data for health product sales and marketing

Posted by Jennifer Andrews, M.Sc. on Wed, Feb 19, 2014

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Tags: William Rowe, Product Marketing, Clinical Research, Health Claims, Concept to Claim, Events

Case Study: femMED

Posted by Jennifer Andrews, M.Sc. on Tue, Feb 04, 2014

As a contract research organization, we have helped hundreds of health product companies navigate the regulatory landscape and successfully bring their products to market.

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Tags: Natural Health Products, Dietary Supplements, Clinical Research, Regulatory, Concept to Claim

Understanding the Concept to Claim Pathway

Posted by William Rowe on Tue, Oct 08, 2013

Nutrasource is a research and development service provider to the health products industry.  We review hundreds of products per year from pharmaceuticals to foods and everything in between. 

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Tags: Product Marketing, Contract Research Organization, Clinical Research, Health Claims, Regulatory, Concept to Claim

5 Questions to ask when Navigating the Regulatory Pathway

Posted by William Rowe on Tue, Jun 04, 2013

Navigating the regulatory pathway for products remains a challenge for many companies. Regardless of product sector (pharmaceutical, food and beverage, natural health product, cosmetic), the key five questions remain the same.

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Tags: Health Claims, Regulatory, Concept to Claim