Nutrasource Blog

5 Essential Tips for Substantiating Dietary Supplement Claims

Posted by Jennifer Andrews, M.Sc. on Mon, Jun 13, 2016

Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.

Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.

Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:

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Tags: Product Marketing, Clinical Trials, Claims, Regulatory, Concept to Claim, Dietary Supplements/Natural Health Products

Start with the Product Claim When Developing a Dietary Supplement

Posted by Josh Baisley, B.Sc., Director of Clinical Trials - Domestic on Thu, Nov 12, 2015

There are many questions that must be asked, and consecutive steps planned, in order to successfully develop and launch a dietary supplement.  These questions include:

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Tags: Claims, Concept to Claim, Dietary Supplements/Natural Health Products

Is Your Dietary Supplement Commercialization Plan on Target?

Posted by Josh Baisley, B.Sc., Director of Clinical Trials - Domestic on Wed, Jul 22, 2015

Clinical research has become a fundamental step in the development of a dietary supplement. Nutraceutical companies are investing more in clinical research than ever before to support health and marketing claims and gain a competitive advantage in a saturated marketplace.

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Tags: Clinical Trials, Pharmaceuticals, Claims, Concept to Claim, Dietary Supplements/Natural Health Products

The 5 Key Questions to Ask Before Your Next Product Launch

Posted by Nutrasource on Thu, Jun 25, 2015

You have an exciting new product idea and are ready to take the leap and go to market. Before you start selling, however, it is important to make sure your product is the best it can be from a regulatory standpoint.

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Tags: Claims, Regulatory, Concept to Claim, Dietary Supplements/Natural Health Products

5 Questions to Ask When Navigating the Regulatory Pathway

Posted by William Rowe on Tue, Jun 04, 2013

Navigating the regulatory pathway for products remains a challenge for many companies. Regardless of product sector (pharmaceutical, food and beverage, natural health product, cosmetic), the key five questions remain the same.

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Tags: Claims, Regulatory, Concept to Claim