It’s no secret that probiotics are dominating the supplement market, and the consumer demand for foods and supplements that contain beneficial bacteria is increasing exponentially. In fact, the probiotics market is predicted to be worth $69.3 billion by the year 2023.
Nutrasource Blog
A Regulatory Recipe for Adding Prebiotics and Novel Strains to Your Probiotic Line
Posted by Nutrasource on Wed, Jun 26, 2019
Tags: Regulatory, Concept to Claim, Probiotics, Dietary Supplements/Natural Health Products
Go to Market in Multiple Countries with One Product Spec
Posted by Josh Baisley, B.Sc., Vice President, Clinical Design & Delivery on Tue, Apr 02, 2019
What if you could develop one dietary supplement, with a single product specification, and sell it in multiple countries simultaneously – with no reformulation or regulatory headaches involved?
Tags: Product Marketing, Claims, Regulatory, Concept to Claim, Dietary Supplements/Natural Health Products
The Supplement Industry Still Has a Claims Substantiation Problem. Here's How to Fix It
Posted by Douglas Kalman, Ph.D., R.D., CCRC, FACN, Vice President of Scientific Affairs on Wed, Jan 30, 2019
For the past decade, I've written and educated industry about the benefits of substantiating dietary supplement claims, from the rationale of complying with national regulatory rules to remaining ahead of the innovation curve.
But despite policing from the U.S.-FDA and FTC, and the negative media attention surrounding offending brands, the supplement industry still has a substantiation problem. There are far too many instances of companies under fire (or yet to be under fire) for unsubstantiated, misleading, or deceptive claims.
The good news is that this can be fixed with a clearer understanding of what qualifies as substantiation and how companies can benefit from making the investment in quality research. Read on to find out what you need to know.
Tags: Product Marketing, Claims, Regulatory, Concept to Claim, Dietary Supplements/Natural Health Products
How to Form a CRO Partnership That Delivers Results
Posted by Josh Baisley, B.Sc., Vice President, Clinical Design & Delivery on Mon, Oct 15, 2018
The term "partnership" has become a trendy word in the contract research organization (CRO) world. While it's meant to describe a close collaborative relationship between CRO and client, too many organizations claim to be partners when in reality they are only research sites or project-based consultants.
5 Essential Tips for Substantiating Dietary Supplement Claims
Posted by Jennifer Andrews, M.Sc., MBA, Marketing Director on Mon, Jun 13, 2016
Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.
Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.
Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:
Tags: Product Marketing, Clinical Trials, Claims, Regulatory, Concept to Claim, Dietary Supplements/Natural Health Products
Start with the Product Claim When Developing a Dietary Supplement
Posted by Josh Baisley, B.Sc., Vice President, Clinical Design & Delivery on Thu, Nov 12, 2015
There are many questions that must be asked, and consecutive steps planned, in order to successfully develop and launch a dietary supplement. These questions include:
Tags: Claims, Concept to Claim, Dietary Supplements/Natural Health Products
Is Your Dietary Supplement Commercialization Plan on Target?
Posted by Josh Baisley, B.Sc., Vice President, Clinical Design & Delivery on Wed, Jul 22, 2015
Clinical research has become a fundamental step in the development of a dietary supplement. Nutraceutical companies are investing more in clinical research than ever before to support health and marketing claims and gain a competitive advantage in a saturated marketplace.
Tags: Clinical Trials, Pharmaceuticals, Claims, Concept to Claim, Dietary Supplements/Natural Health Products
The 5 Key Questions to Ask Before Your Next Product Launch
Posted by Nutrasource on Thu, Jun 25, 2015
You have an exciting new product idea and are ready to take the leap and go to market. Before you start selling, however, it is important to make sure your product is the best it can be from a regulatory standpoint.
Tags: Claims, Regulatory, Concept to Claim, Dietary Supplements/Natural Health Products
5 Questions to Ask When Navigating the Regulatory Pathway
Posted by William Rowe on Tue, Jun 04, 2013
Navigating the regulatory pathway for products remains a challenge for many companies. Regardless of product sector (pharmaceutical, food and beverage, natural health product, cosmetic), the key five questions remain the same.
Tags: Claims, Regulatory, Concept to Claim