Nutrasource Blog

Cannabis has taken Canada by storm since legalizing recreational use in October 2018, and the highly anticipated second wave of regulations has finally arrived. Cannabis edibles, extracts, and topical products will hit the shelves mid-December 2019, and consumers and companies alike are buzzing with anticipation.

How has the probiotics market evolved over the last 12 months?

We have seen some interesting market shifts over the past 12 months. A small pull back on market growth in the US, probably fueled by a combination of education gaps at the HCP and consumer level and too many copycat products in the market. Then in APAC, that market is starting to experience exponential growth. Where in Europe we are starting to see a small comeback in the supplement market. So varying situations which are region specific, just like the regulatory environments around the globe.

In this special series, we highlight a member of the Nutrasource team so you can get better acquainted with the experts behind your project.

Clinical research is an important investment for the entire supply chain, from ingredient companies to brands selling finished health products. Primary research serves many purposes, and is most commonly used to validate efficacy, safety, and substantiate claims that increase the impact of a company’s marketing messages.

The Western world is hungry for health products, and industry is meeting that demand with increased product innovation and global expansion like never before. In Canada, consumer health products are categorized as foods, drugs, cosmetics, and natural health products (NHPs). NHPs (referred to as dietary supplements in the U.S.) are health products sold in traditional medicinal formats. Vitamins and minerals, protein powders, herbal medicines, probiotics, and many others, are all examples of products that are sold as NHPs. A 2010 survey showed that 73% of Canadians consume NHPs regularly, proving Canadian consumers are more interested in alternative health products than ever before.

It’s no secret that probiotics are dominating the supplement market, and the consumer demand for foods and supplements that contain beneficial bacteria is increasing exponentially. In fact, the probiotics market is predicted to be worth $69.3 billion by the year 2023.

Transparency was nothing more than a buzzword a few years ago. It has since quickly evolved into a strategic marketing opportunity for companies seeking a competitive advantage.

Now, transparency is a requirement for supplement brands that want to win the hearts (and dollars) of modern consumers.

Read on to learn how transparency can be prioritized to satisfy both your business goals and your end customer.

As the cannabidiol (CBD) market continues to gain steam, global regulators are working to carve out or update legal pathways to market. This makes keeping up—and staying compliant—an ongoing challenge for brands.

In this special series, we highlight a member of the Nutrasource team so you can get better acquainted with the experts behind your project.

What if you could develop one dietary supplement, with a single product specification, and sell it in multiple countries simultaneously – with no reformulation or regulatory headaches involved?