Nutrasource Blog

Your (Canadian) CBD Questions Answered

Posted by Jennifer Andrews, M.Sc., MBA, Marketing Director on Thu, May 02, 2019

As the cannabidiol (CBD) market continues to gain steam, global regulators are working to carve out or update legal pathways to market. This makes keeping up—and staying compliant—an ongoing challenge for brands.

Read More

Tags: Product Marketing, Regulatory, Cannabis

Go to Market in Multiple Countries with One Product Spec

Posted by Josh Baisley, B.Sc., Vice President, Clinical Design & Delivery on Tue, Apr 02, 2019

What if you could develop one dietary supplement, with a single product specification, and sell it in multiple countries simultaneously – with no reformulation or regulatory headaches involved?

Read More

Tags: Product Marketing, Claims, Regulatory, Concept to Claim, Dietary Supplements/Natural Health Products

GRAS for Grass: Is Generally Recognized as Safe a Viable Pathway for CBD Market Access?

Posted by Nutrasource on Thu, Mar 21, 2019

Note: The regulatory information provided in this article pertains to the United States.

If you have been following recent CBD (cannabidiol) discussions happening around the world, you'll know that the evolving regulatory landscape is leaving many brands confused about their market access options.

As regulatory consultants, we field questions daily about CBD compliance and marketing, both from food and supplement brands and CBD suppliers looking to get to market quickly.

To help you find an efficient pathway to market, we've put together a list of frequently asked questions about CBD marketing, sales, and compliance—including GRAS—for the U.S. market. Read on for answers, then get in touch with us to discuss options specific to your company's needs and objectives.

Read More

Tags: Product Marketing, Claims, Regulatory, Cannabis, Foods & Beverages, Dietary Supplements/Natural Health Products

The Supplement Industry Still Has a Claims Substantiation Problem. Here's How to Fix It

Posted by Douglas Kalman, Ph.D., R.D., CCRC, FACN, Vice President of Scientific Affairs on Wed, Jan 30, 2019

For the past decade, I've written and educated industry about the benefits of substantiating dietary supplement claims, from the rationale of complying with national regulatory rules to remaining ahead of the innovation curve.

But despite policing from the U.S.-FDA and FTC, and the negative media attention surrounding offending brands, the supplement industry still has a substantiation problem. There are far too many instances of companies under fire (or yet to be under fire) for unsubstantiated, misleading, or deceptive claims.

The good news is that this can be fixed with a clearer understanding of what qualifies as substantiation and how companies can benefit from making the investment in quality research. Read on to find out what you need to know.

Read More

Tags: Product Marketing, Claims, Regulatory, Concept to Claim, Dietary Supplements/Natural Health Products

Regulatory Trends That Will Shape 2019

Posted by Jennifer Andrews, M.Sc., MBA, Marketing Director on Thu, Dec 06, 2018

The past year was a whirlwind of regulatory change that brought exciting opportunities and new challenges in equal measure.

As we look to another game-changing year ahead, our regulatory and scientific team reviews the top regulatory trends expected to shape health product innovation and marketing in 2019 and beyond.

Here's what to expect...

Read More

Tags: Product Marketing, Claims, Regulatory, Cannabis, Foods & Beverages, Dietary Supplements/Natural Health Products

How to Not Get Kicked Off Amazon.ca for Non-Compliant Natural Health Products

Posted by Jennifer Andrews, M.Sc., MBA, Marketing Director on Mon, Sep 24, 2018

If you're already selling your supplement on Amazon in the U.S. or elsewhere around the globe, Canada is a natural next step to achieve growth and gain market share.

But if you're looking to enter the Canadian market for the first time via Amazon.ca, be warned - it's not as simple as setting up an account and listing your products!

Read More

Tags: Product Marketing, Regulatory, Dietary Supplements/Natural Health Products

How Health Canada’s Upcoming Self-Care Product Regulations Could Impact Your Marketed Natural Health Products, Non-Prescription Drugs, and Cosmetics

Posted by Nutrasource on Wed, Jun 27, 2018

New self-care product regulations are coming to Canada. Will your brand be ready?

Read More

Tags: Product Marketing, Pharmaceuticals, Regulatory, Dietary Supplements/Natural Health Products

Setting Higher Quality Standards for Label Claims

Posted by Rodney Butt, M.Sc., MBA, Senior Vice President, Strategic Solutions on Wed, Feb 15, 2017

When Congress passed the Dietary Supplement Health and Education Act in 1994, dietary supplements were placed in a unique marketing position. Unlike prescription drugs, which must be rigorously tested to prove both safety and efficacy before they are approved by the Food and Drug Administration (FDA) for commercial release, dietary supplements can go to market immediately. The FDA monitors the “claim” to ensure there is no implied cure wording and the Federal Trade Commission (FTC) assesses the truthfulness of the label claim only if there is a complaint.

Read More

Tags: Product Testing & Certifications, Product Marketing, Claims, Dietary Supplements/Natural Health Products

5 Essential Tips for Substantiating Dietary Supplement Claims

Posted by Jennifer Andrews, M.Sc., MBA, Marketing Director on Mon, Jun 13, 2016

Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.

Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.

Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:

Read More

Tags: Product Marketing, Clinical Trials, Claims, Regulatory, Concept to Claim, Dietary Supplements/Natural Health Products

Can Your Dietary Supplement Claims Stand Up to the FTC?

Posted by Josh Baisley, B.Sc., Vice President, Clinical Design & Delivery on Fri, Feb 06, 2015

The verdict is in on one of the two high-profile dietary supplement industry cases before the courts this year.  The decision from the U.S. Court of Appeals for the D.C. Circuit upheld the Federal Trade Commission's (FTC) charges that POM Wonderful and POMx ads were deceptive.  The ads claimed that the product could treat, prevent or reduce the risk of heart disease and prostate cancer, but lacked clinical evidence to substantiate such claims.

The decision led to questions around how much clinical evidence is required to support a health claim. How is a company promoting the benefits of natural health products supposed to navigate the regulatory landscape when even the guidances are not clear?

Read More

Tags: Product Marketing, Clinical Trials, Claims, Dietary Supplements/Natural Health Products