Nutrasource Blog

Non-GMO Testing and Certification: It doesn't have to be complicated

Posted by Ruth Rodrigues, Marketing Manager on Thu, May 05, 2022

Increasingly, over the past few years, the dietary supplement industry has emphasized quality control and claim substantiation. At times, companies conserve on quality control and can end up with a product that doesn't match the claims and ingredients on the label. Many look to third-party organizations that help solve this problem by objectively certifying supplements for purity, safety, and quality. Non-GMO certification has become an useful tool to address some of these concerns. Keep reading to learn more about consumer demand for third-party tested products and ingredients and learn more about the Non-GMO certification process.

Consumers today are far more educated and discerning in their choice of dietary supplements. For context, one in five of US consumers make a transparent vitamin and supplement brand their first choice, according to a consumer market research study, as they seek transparency and third-party certification to back up their claims. Outlined in the 2021 TTC ITC Insights Consumer Supplement User survey, 31% of consumers consider quality certifications and seals on labels/ website a key driver of trust.

This goes beyond consumers, when healthcare practitioners were surveyed, over half of the dietitians surveyed considered quality certifications and seals displayed as the number one driver of trust. 

Needless to say, having third-party certifications back your claims is critical both for consumer consumption and healthcare practitional referral of product. As mentioned, one area that leading dietary supplement brands have leveraged is third-party certifications related to Non-GMO testing. Not only are consumers looking for Non-GMO tested products and ingredients, many retailers require a brand to have third-party certification validating their Non-GMO claims.

Making a Non-GMO claim through traditional supply chain verification is impossible for some ingredients. Certifications by Nutrasource has a streamlined and effective process that assists your product and/or ingredient in acheiving these certifications.

Below we address some of the common questions we receive related to Non-GMO testing and certification.

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Tags: Product Testing & Certifications, Product Marketing, Claims, Regulatory, Non-GMO

Product Classification: A Starting Point for Your Regulatory Strategy

Posted by Paula Guerra, Senior Regulatory Affairs Associate on Mon, Mar 28, 2022

The first steps when developing any health and wellness product is to know first, what it is and second, how its regulated and in each target market as categorization may differ between regions. Many factors are taken under consideration when determining product classification as summarized in the figure below.

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Tags: Product Marketing, Regulatory, Concept to Claim, Dietary Supplements/Natural Health Products

Concept to Claim: An abbreviated guide for dietary supplement brands

Posted by Ruth Rodrigues on Wed, Jan 12, 2022

Starting with the end in mind

Budget, timelines, and pressure to be innovative are just a few of the barriers that many companies face when looking to gain market access. The trick is knowing what you want to say about your product, what you can say, and having a clear understanding of the marketplace you’re looking to penetrate. From there, a strategic solution can be developed to assist in achieving your goals.
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Tags: Product Marketing, Claims, Concept to Claim, Dietary Supplements/Natural Health Products

The Latest in Food Allergen Labelling: Sesame

Posted by Ruth Conroy, Marketing Manager on Mon, Apr 26, 2021

Sesame has recently been added to the list of major food allergens, here's what you need to know for product labelling.

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Tags: Product Marketing, Regulatory, Foods & Beverages, Dietary Supplements/Natural Health Products

Your (Canadian) CBD Questions Answered

Posted by Jennifer Andrews, M.Sc., MBA, Marketing Director on Thu, May 02, 2019

As the cannabidiol (CBD) market continues to gain steam, global regulators are working to carve out or update legal pathways to market. This makes keeping up—and staying compliant—an ongoing challenge for brands.

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Tags: Product Marketing, Regulatory, Cannabis

Go to Market in Multiple Countries with One Product Spec

Posted by Josh Baisley, B.Sc., Vice President, Clinical Design & Delivery on Tue, Apr 02, 2019

What if you could develop one dietary supplement, with a single product specification, and sell it in multiple countries simultaneously – with no reformulation or regulatory headaches involved?

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Tags: Product Marketing, Claims, Regulatory, Concept to Claim, Dietary Supplements/Natural Health Products

GRAS for Grass: Is Generally Recognized as Safe a Viable Pathway for CBD Market Access?

Posted by Nutrasource on Thu, Mar 21, 2019

Note: The regulatory information provided in this article pertains to the United States.

If you have been following recent CBD (cannabidiol) discussions happening around the world, you'll know that the evolving regulatory landscape is leaving many brands confused about their market access options.

As regulatory consultants, we field questions daily about CBD compliance and marketing, both from food and supplement brands and CBD suppliers looking to get to market quickly.

To help you find an efficient pathway to market, we've put together a list of frequently asked questions about CBD marketing, sales, and compliance—including GRAS—for the U.S. market. Read on for answers, then get in touch with us to discuss options specific to your company's needs and objectives.

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Tags: Product Marketing, Claims, Regulatory, Cannabis, Foods & Beverages, Dietary Supplements/Natural Health Products

The Supplement Industry Still Has a Claims Substantiation Problem. Here's How to Fix It

Posted by Douglas Kalman, Ph.D., R.D., CCRC, FACN, Vice President of Scientific Affairs on Wed, Jan 30, 2019

For the past decade, I've written and educated industry about the benefits of substantiating dietary supplement claims, from the rationale of complying with national regulatory rules to remaining ahead of the innovation curve.

But despite policing from the U.S.-FDA and FTC, and the negative media attention surrounding offending brands, the supplement industry still has a substantiation problem. There are far too many instances of companies under fire (or yet to be under fire) for unsubstantiated, misleading, or deceptive claims.

The good news is that this can be fixed with a clearer understanding of what qualifies as substantiation and how companies can benefit from making the investment in quality research. Read on to find out what you need to know.

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Tags: Product Marketing, Claims, Regulatory, Concept to Claim, Dietary Supplements/Natural Health Products

Regulatory Trends That Will Shape 2019

Posted by Jennifer Andrews, M.Sc., MBA, Marketing Director on Thu, Dec 06, 2018

The past year was a whirlwind of regulatory change that brought exciting opportunities and new challenges in equal measure.

As we look to another game-changing year ahead, our regulatory and scientific team reviews the top regulatory trends expected to shape health product innovation and marketing in 2019 and beyond.

Here's what to expect...

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Tags: Product Marketing, Claims, Regulatory, Cannabis, Foods & Beverages, Dietary Supplements/Natural Health Products

How to Not Get Kicked Off Amazon.ca for Non-Compliant Natural Health Products

Posted by Jennifer Andrews, M.Sc., MBA, Marketing Director on Mon, Sep 24, 2018

If you're already selling your supplement on Amazon in the U.S. or elsewhere around the globe, Canada is a natural next step to achieve growth and gain market share.

But if you're looking to enter the Canadian market for the first time via Amazon.ca, be warned - it's not as simple as setting up an account and listing your products!

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Tags: Product Marketing, Regulatory, Dietary Supplements/Natural Health Products