When Congress passed the Dietary Supplement Health and Education Act in 1994, dietary supplements were placed in a unique marketing position. Unlike prescription drugs, which must be rigorously tested to prove both safety and efficacy before they are approved by the Food and Drug Administration (FDA) for commercial release, dietary supplements can go to market immediately. The FDA monitors the “claim” to ensure there is no implied cure wording and the Federal Trade Commission (FTC) assesses the truthfulness of the label claim only if there is a complaint.
In the second part of our Ingredient Claims Confusion webinar recap (see Part 1 here), we highlight top tips for creating safe and effective new products from Greg Horn, President of Speciality Nutrition Group Inc.
Recently, we co-sponsored a webinar, Ingredient Claims Confusion, hosted by New Hope Network and Engredea. Two industry experts—Risa Schulman, President of Tap~Root, and Greg Horn, President of Specialty Nutrition Group Inc.—had the opportunity to share their insights on best practices for claims substantiation and product development to cultivate consumer trust.
Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.
Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.
Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:
The clean label movement continues to gain momentum. As companies work to ensure their products are formulated as cleanly as possible--that is, to “remove the unpronounceable ingredients and focus on natural ones”--they frequently encounter obstacles along the way.
Last fall, we paired up with New Hope Network to host a webinar on the changing dietary supplement market. Industry experts weighed in on the ups and downs of the industry, the impact of negative media attention and the problem of “choice fatigue” among consumers.
It’s no secret that the dietary supplement industry is changing. How can the industry maintain consumer confidence while successfully navigating these troubled waters?
Clinical research has become a fundamental step in the development of a dietary supplement. Nutraceutical companies are investing more in clinical research than ever before to support health and marketing claims and gain a competitive advantage in a saturated marketplace.
You have an exciting new product idea and are ready to take the leap and go to market. Before you start selling, however, it is important to make sure your product is the best it can be from a regulatory standpoint.
Ingredient Marketplace is sure to be a hit this year as the popular health products trade show heads south to Orlando, Florida.
This year the conference has put together a list of hot topics based on actual requests from registered attendees. Categories include energy, cognitive health, cardiovascular health and non-GMO ingredients. Attendees can search for exhibitors within each category, allowing them to easily find companies they are interested in doing business with.
As we prepare for Ingredient Marketplace, we take a look back at some of our customers’ success stories within these “hot topics” categories. Read on to learn how we helped them achieve their business goals, whether it was to bring products to new markets or support novel health claims.