--- title: Nutrasource Blog | Claims (2) description: Claims | Follow the Nutrasource blog for commercialization tips, regulatory updates, and more - written by our senior scientists and regulatory specialists for the health products industry. (2) --- [![SGS-Nutrasource-Logo-RGB-18mm_PRIMARY-1](https://blog.nutrasource.ca/hs-fs/hubfs/SGS-Nutrasource-Logo-RGB-18mm_PRIMARY-1.png?width=350&height=55&name=SGS-Nutrasource-Logo-RGB-18mm_PRIMARY-1.png)](https://www.nutrasource.ca/)   # Nutrasource Blog ## [Go to Market in Multiple Countries with One Product Spec](https://blog.nutrasource.ca/blog/go-to-market-in-multiple-countries-with-one-product-spec) Posted by Josh Baisley, B.Sc., Vice President, Clinical Design & Delivery on Tue, Apr 02, 2019 - [Tweet](https://twitter.com/share) [![](https://blog.nutrasource.ca/hubfs/Globe-purple-sq.jpg)](https://blog.nutrasource.ca/blog/go-to-market-in-multiple-countries-with-one-product-spec) What if you could develop one dietary supplement, with a single product specification, and sell it in multiple countries simultaneously – with no reformulation or regulatory headaches involved? [Read More](https://blog.nutrasource.ca/blog/go-to-market-in-multiple-countries-with-one-product-spec) 0 Comments [Click here to read/write comments](https://blog.nutrasource.ca/blog/go-to-market-in-multiple-countries-with-one-product-spec#comments-listing) Tags: [Product Marketing](https://blog.nutrasource.ca/blog/topic/product-marketing), [Claims](https://blog.nutrasource.ca/blog/topic/claims), [Regulatory](https://blog.nutrasource.ca/blog/topic/regulatory), [Concept to Claim](https://blog.nutrasource.ca/blog/topic/concept-to-claim), [Dietary Supplements/Natural Health Products](https://blog.nutrasource.ca/blog/topic/dietary-supplements-natural-health-products) ## [The Supplement Industry Still Has a Claims Substantiation Problem. Here's How to Fix It](https://blog.nutrasource.ca/blog/the-supplement-industry-still-has-a-claims-substantiation-problem) Posted by Douglas Kalman, Ph.D., R.D., CCRC, FACN, Vice President of Scientific Affairs on Wed, Jan 30, 2019 - [Tweet](https://twitter.com/share) [![](https://blog.nutrasource.ca/hubfs/Supplement-bottle-purple-sq.jpg)](https://blog.nutrasource.ca/blog/the-supplement-industry-still-has-a-claims-substantiation-problem) For the past decade, I've written and educated industry about the benefits of substantiating dietary supplement claims, from the rationale of complying with national regulatory rules to remaining ahead of the innovation curve. But despite policing from the U.S.-FDA and FTC, and the negative media attention surrounding offending brands, the supplement industry still has a substantiation problem. There are far too many instances of companies under fire (or yet to be under fire) for unsubstantiated, misleading, or deceptive claims. The good news is that this can be fixed with a clearer understanding of what qualifies as substantiation and how companies can benefit from making the investment in quality research. Read on to find out what you need to know. [Read More](https://blog.nutrasource.ca/blog/the-supplement-industry-still-has-a-claims-substantiation-problem) 0 Comments [Click here to read/write comments](https://blog.nutrasource.ca/blog/the-supplement-industry-still-has-a-claims-substantiation-problem#comments-listing) Tags: [Product Marketing](https://blog.nutrasource.ca/blog/topic/product-marketing), [Claims](https://blog.nutrasource.ca/blog/topic/claims), [Regulatory](https://blog.nutrasource.ca/blog/topic/regulatory), [Concept to Claim](https://blog.nutrasource.ca/blog/topic/concept-to-claim), [Dietary Supplements/Natural Health Products](https://blog.nutrasource.ca/blog/topic/dietary-supplements-natural-health-products) ## [Regulatory Trends That Will Shape 2019](https://blog.nutrasource.ca/blog/regulatory-trends-that-will-shape-2019) Posted by Jennifer Andrews, M.Sc., MBA, Marketing Director on Thu, Dec 06, 2018 - [Tweet](https://twitter.com/share) [![](https://blog.nutrasource.ca/hubfs/Regulatory-Trends-2019-sq.jpg)](https://blog.nutrasource.ca/blog/regulatory-trends-that-will-shape-2019) The past year was a whirlwind of regulatory change that brought exciting opportunities and new challenges in equal measure. As we look to another game-changing year ahead, our regulatory and scientific team reviews the top regulatory trends expected to shape health product innovation and marketing in 2019 and beyond. Here's what to expect... [Read More](https://blog.nutrasource.ca/blog/regulatory-trends-that-will-shape-2019) 0 Comments [Click here to read/write comments](https://blog.nutrasource.ca/blog/regulatory-trends-that-will-shape-2019#comments-listing) Tags: [Product Marketing](https://blog.nutrasource.ca/blog/topic/product-marketing), [Claims](https://blog.nutrasource.ca/blog/topic/claims), [Regulatory](https://blog.nutrasource.ca/blog/topic/regulatory), [Cannabis](https://blog.nutrasource.ca/blog/topic/cannabis), [Foods & Beverages](https://blog.nutrasource.ca/blog/topic/foods-beverages), [Dietary Supplements/Natural Health Products](https://blog.nutrasource.ca/blog/topic/dietary-supplements-natural-health-products) ## [Substantiating Products With No Guidance: The CBD Confusion](https://blog.nutrasource.ca/blog/substantiating-cannabis-cannabidiol-cbd-claims) Posted by Susan J. Hewlings, Ph.D., R.D., Director of Scientific Affairs on Fri, Aug 17, 2018 - [Tweet](https://twitter.com/share) [![](https://blog.nutrasource.ca/hubfs/Cannabis-CBD-purple-sq.jpg)](https://blog.nutrasource.ca/blog/substantiating-cannabis-cannabidiol-cbd-claims) While many U.S. states (and, of course, Canada) are approving medical and recreational use of cannabis products, confusion about how these products are regulated continues to grow. [Read More](https://blog.nutrasource.ca/blog/substantiating-cannabis-cannabidiol-cbd-claims) 0 Comments [Click here to read/write comments](https://blog.nutrasource.ca/blog/substantiating-cannabis-cannabidiol-cbd-claims#comments-listing) Tags: [Claims](https://blog.nutrasource.ca/blog/topic/claims), [Regulatory](https://blog.nutrasource.ca/blog/topic/regulatory), [Cannabis](https://blog.nutrasource.ca/blog/topic/cannabis) ## [Setting Higher Quality Standards for Label Claims](https://blog.nutrasource.ca/blog/setting-higher-quality-standards-for-labeling-claims) Posted by Rodney Butt, M.Sc., MBA, Senior Vice President, Strategic Solutions on Wed, Feb 15, 2017 - [Tweet](https://twitter.com/share) [![](https://blog.nutrasource.ca/hubfs/Pills-purple-sq.jpg)](https://blog.nutrasource.ca/blog/setting-higher-quality-standards-for-labeling-claims) When Congress passed the Dietary Supplement Health and Education Act in 1994, dietary supplements were placed in a unique marketing position. Unlike prescription drugs, which must be rigorously tested to prove both safety and efficacy before they are approved by the Food and Drug Administration (FDA) for commercial release, dietary supplements can go to market immediately. The FDA monitors the “claim” to ensure there is no implied cure wording and the Federal Trade Commission (FTC) assesses the truthfulness of the label claim only if there is a complaint. [Read More](https://blog.nutrasource.ca/blog/setting-higher-quality-standards-for-labeling-claims) 0 Comments [Click here to read/write comments](https://blog.nutrasource.ca/blog/setting-higher-quality-standards-for-labeling-claims#comments-listing) Tags: [Product Testing & Certifications](https://blog.nutrasource.ca/blog/topic/product-testing-certifications), [Product Marketing](https://blog.nutrasource.ca/blog/topic/product-marketing), [Claims](https://blog.nutrasource.ca/blog/topic/claims), [Dietary Supplements/Natural Health Products](https://blog.nutrasource.ca/blog/topic/dietary-supplements-natural-health-products) ## [5 Essential Tips for Substantiating Dietary Supplement Claims](https://blog.nutrasource.ca/blog/5-essential-tips-for-substantiating-dietary-supplement-claims) Posted by Jennifer Andrews, M.Sc., MBA, Marketing Director on Mon, Jun 13, 2016 - [Tweet](https://twitter.com/share) [![](https://blog.nutrasource.ca/hubfs/Supplement-on-shelf-purple-sq.jpg)](https://blog.nutrasource.ca/blog/5-essential-tips-for-substantiating-dietary-supplement-claims) Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales. Substantiating product claims is an important aspect of any product launch or repositioning strategy. Not having the right type or level of data required to support a claim can put a brand at risk for regulatory consequences, negative publicity and, ultimately, a loss of market share and competitive advantage. Below are five essential tips and best practices from our [Dietary Supplement Claims Substantiation E-Book](https://info.nutrasource.ca/landingpage-ndi/claims-substantiation-e-book) which you can use to develop an effective claims strategy for *your* dietary supplement: [Read More](https://blog.nutrasource.ca/blog/5-essential-tips-for-substantiating-dietary-supplement-claims) 0 Comments [Click here to read/write comments](https://blog.nutrasource.ca/blog/5-essential-tips-for-substantiating-dietary-supplement-claims#comments-listing) Tags: [Product Marketing](https://blog.nutrasource.ca/blog/topic/product-marketing), [Clinical Trials](https://blog.nutrasource.ca/blog/topic/clinical-trials), [Claims](https://blog.nutrasource.ca/blog/topic/claims), [Regulatory](https://blog.nutrasource.ca/blog/topic/regulatory), [Concept to Claim](https://blog.nutrasource.ca/blog/topic/concept-to-claim), [Dietary Supplements/Natural Health Products](https://blog.nutrasource.ca/blog/topic/dietary-supplements-natural-health-products) ## [Start with the Product Claim When Developing a Dietary Supplement](https://blog.nutrasource.ca/blog/developing-a-new-product-start-with-the-product-claim) Posted by Josh Baisley, B.Sc., Vice President, Clinical Design & Delivery on Thu, Nov 12, 2015 - [Tweet](https://twitter.com/share) [![](https://blog.nutrasource.ca/hubfs/Product-development-steps.png)](https://blog.nutrasource.ca/blog/developing-a-new-product-start-with-the-product-claim) There are many questions that must be asked, and consecutive steps planned, in order to successfully develop and launch a dietary supplement.  These questions include: [Read More](https://blog.nutrasource.ca/blog/developing-a-new-product-start-with-the-product-claim) 0 Comments [Click here to read/write comments](https://blog.nutrasource.ca/blog/developing-a-new-product-start-with-the-product-claim#comments-listing) Tags: [Claims](https://blog.nutrasource.ca/blog/topic/claims), [Concept to Claim](https://blog.nutrasource.ca/blog/topic/concept-to-claim), [Dietary Supplements/Natural Health Products](https://blog.nutrasource.ca/blog/topic/dietary-supplements-natural-health-products) ## [Is Your Dietary Supplement Commercialization Plan on Target?](https://blog.nutrasource.ca/blog/new-whitepaper-is-your-dietary-supplement-commercialization-plan-on-target) Posted by Josh Baisley, B.Sc., Vice President, Clinical Design & Delivery on Wed, Jul 22, 2015 - [Tweet](https://twitter.com/share) Clinical research has become a fundamental step in the development of a dietary supplement. Nutraceutical companies are investing more in clinical research than ever before to support health and marketing claims and gain a competitive advantage in a saturated marketplace. [Read More](https://blog.nutrasource.ca/blog/new-whitepaper-is-your-dietary-supplement-commercialization-plan-on-target) 0 Comments [Click here to read/write comments](https://blog.nutrasource.ca/blog/new-whitepaper-is-your-dietary-supplement-commercialization-plan-on-target#comments-listing) Tags: [Clinical Trials](https://blog.nutrasource.ca/blog/topic/clinical-trials), [Pharmaceuticals](https://blog.nutrasource.ca/blog/topic/pharmaceuticals), [Claims](https://blog.nutrasource.ca/blog/topic/claims), [Concept to Claim](https://blog.nutrasource.ca/blog/topic/concept-to-claim), [Dietary Supplements/Natural Health Products](https://blog.nutrasource.ca/blog/topic/dietary-supplements-natural-health-products) ## [The 5 Key Questions to Ask Before Your Next Product Launch](https://blog.nutrasource.ca/blog/ready-to-launch-a-new-food-or-health-product-answer-these-5-questions-before-going-to-market) Posted by Nutrasource on Thu, Jun 25, 2015 - [Tweet](https://twitter.com/share) You have an exciting new product idea and are ready to take the leap and go to market. Before you start selling, however, it is important to make sure your product is the best it can be from a regulatory standpoint. [Read More](https://blog.nutrasource.ca/blog/ready-to-launch-a-new-food-or-health-product-answer-these-5-questions-before-going-to-market) 0 Comments [Click here to read/write comments](https://blog.nutrasource.ca/blog/ready-to-launch-a-new-food-or-health-product-answer-these-5-questions-before-going-to-market#comments-listing) Tags: [Claims](https://blog.nutrasource.ca/blog/topic/claims), [Regulatory](https://blog.nutrasource.ca/blog/topic/regulatory), [Concept to Claim](https://blog.nutrasource.ca/blog/topic/concept-to-claim), [Dietary Supplements/Natural Health Products](https://blog.nutrasource.ca/blog/topic/dietary-supplements-natural-health-products) ## [Health Claims That Can Get You in Hot Water](https://blog.nutrasource.ca/blog/health-claims-that-can-get-you-in-hot-water) Posted by Nutrasource on Wed, May 06, 2015 - [Tweet](https://twitter.com/share) [![](https://blog.nutrasource.ca/hubfs/ThinkstockPhotos-476093843.jpg)](https://blog.nutrasource.ca/blog/health-claims-that-can-get-you-in-hot-water) As competition in the food and health product space grows, companies frequently look to health claims to differentiate their products from those of competitors.  Claims that showcase the health and nutritional benefits of a product, while communicating the brand’s values and positioning to the end consumer, can help boost sales when done effectively.  Health claims appear not just on product labels but in all avenues of product marketing and advertising, including company websites, product pages and social media accounts. [Read More](https://blog.nutrasource.ca/blog/health-claims-that-can-get-you-in-hot-water) 0 Comments [Click here to read/write comments](https://blog.nutrasource.ca/blog/health-claims-that-can-get-you-in-hot-water#comments-listing) Tags: [Claims](https://blog.nutrasource.ca/blog/topic/claims), [Regulatory](https://blog.nutrasource.ca/blog/topic/regulatory) [Previous](https://blog.nutrasource.ca/blog/topic/claims/page/1) [All posts](https://blog.nutrasource.ca/blog/all) [Next](https://blog.nutrasource.ca/blog/topic/claims/page/3) - [Return to Home](http://www.nutrasource.ca/) - [Solutions](http://www.nutrasource.ca/solutions) - [Markets](http://nutrasource.ca/markets/) - [Resources](http://nutrasource.ca/resources/) - [About Us](http://nutrasource.ca/about/) [![SUBSCRIBE BY EMAIL](https://no-cache.hubspot.com/cta/default/295381/a6581d92-fb4f-47f5-bec4-7a9e5f5e64e3.png)](https://cta-redirect.hubspot.com/cta/redirect/295381/a6581d92-fb4f-47f5-bec4-7a9e5f5e64e3) ### Recent Posts ### Categories - [Dietary Supplements/Natural Health Products (53)](https://blog.nutrasource.ca/blog/topic/dietary-supplements-natural-health-products) - [Regulatory (48)](https://blog.nutrasource.ca/blog/topic/regulatory) - [Claims (23)](https://blog.nutrasource.ca/blog/topic/claims) - [Concept to Claim (23)](https://blog.nutrasource.ca/blog/topic/concept-to-claim) - [Clinical Trials (21)](https://blog.nutrasource.ca/blog/topic/clinical-trials) - [Product Marketing (16)](https://blog.nutrasource.ca/blog/topic/product-marketing) - [Product Testing & Certifications (16)](https://blog.nutrasource.ca/blog/topic/product-testing-certifications) - [Probiotics (11)](https://blog.nutrasource.ca/blog/topic/probiotics) - [market access (10)](https://blog.nutrasource.ca/blog/topic/market-access) - [Foods & Beverages (9)](https://blog.nutrasource.ca/blog/topic/foods-beverages) - [Cannabis (5)](https://blog.nutrasource.ca/blog/topic/cannabis) - [Events (5)](https://blog.nutrasource.ca/blog/topic/events) - [Pharmaceuticals (5)](https://blog.nutrasource.ca/blog/topic/pharmaceuticals) - [Team Talk (5)](https://blog.nutrasource.ca/blog/topic/team-talk) - [Non-GMO (3)](https://blog.nutrasource.ca/blog/topic/non-gmo) - [Omega-3s (3)](https://blog.nutrasource.ca/blog/topic/omega-3s) - [Animal Supplements (2)](https://blog.nutrasource.ca/blog/topic/animal-supplements) - [ingredients (2)](https://blog.nutrasource.ca/blog/topic/ingredients) - [Animal Health (1)](https://blog.nutrasource.ca/blog/topic/animal-health) - [Sport Nutrition (1)](https://blog.nutrasource.ca/blog/topic/sport-nutrition) - [Toxicology (1)](https://blog.nutrasource.ca/blog/topic/toxicology) see all