Recently, we co-sponsored a webinar, Ingredient Claims Confusion, hosted by New Hope Network and Engredea. Two industry experts—Risa Schulman, President of Tap~Root, and Greg Horn, President of Specialty Nutrition Group Inc.—had the opportunity to share their insights on best practices for claims substantiation and product development to cultivate consumer trust.
Launching a natural health product in Canada can be a tricky process. As consultants to the industry for nearly 15 years, we have helped hundreds of companies quickly and successfully introduce their products to the Canadian market.
In the evolving world of nutrition, there’s always something new to take note of – novel ingredients, innovative dosage forms, fresh approaches to product packaging.
Product claims are a key component of dietary supplement positioning and marketing. Companies use claims to showcase their product's health effects, nutritional benefits or performance to reinforce brand values and help boost sales.
Substantiating product claims is an important aspect of any product launch or
repositioning strategy. Not having the right type or level of data required to support a
claim can put a brand at risk for regulatory consequences, negative publicity and,
ultimately, a loss of market share and competitive advantage.
Below are five essential tips and best practices from our Dietary Supplement Claims Substantiation E-Book which you can use to develop an effective claims strategy for your dietary supplement:
The clean label movement continues to gain momentum. As companies work to ensure their products are formulated as cleanly as possible--that is, to “remove the unpronounceable ingredients and focus on natural ones”--they frequently encounter obstacles along the way.
The regulations surrounding foods supplemented with bioactive ingredients (such as vitamins and minerals) have been evolving in Canada for quite some time. As Health Canada continues to work toward their long-term goal of regulating supplemented food products as foods rather than natural health products, manufacturers must ensure their product is compliant in the meantime.
Read on to learn what food and natural health product companies should know about the current supplemented food regulations in Canada.
Background on Temporary Marketing Authorization Letters (TMAL)
Earlier this year, Health Canada released a guidance document entitled, Category Specific Guidance for Temporary Marketing Authorization: Supplemented Foods. The purpose of this document is to outline the process for stakeholders to obtain a Temporary Marketing Authorization Letter, allowing them to temporarily sell their supplemented food product in Canada.
Are you in the early stages of research and development for your probiotic or prebiotic ingredient? Or are you ready to launch a new product in the consumer marketplace? Perhaps you're somewhere in between.
Last fall, we paired up with New Hope Network to host a webinar on the changing dietary supplement market. Industry experts weighed in on the ups and downs of the industry, the impact of negative media attention and the problem of “choice fatigue” among consumers.
With another successful Engredea/Expo West show behind us (check out some of the trends we spotted), it's time to look ahead to some of the other supplement industry events taking place this spring.
As the volume of clinical trials has grown at our Guelph, Ontario facility, so has our onsite clinical research team! Nutrasource is pleased to welcome the following new members of our clinical site staff: